Digital Art-this innovative new technique is practically a buzzword in the world of art. Many collectors are interested in obtaining pieces they have discovered in galleries, but struggle with one of the most obvious dilemmas: How do we display digital art? Since digital art comes in a variety of styles, from videos shown on a large screen to digitally-created sculptures, there are equal numbers of options for displaying digital pieces. The other concern is this: what is the best environment for showcasing digital art works? From lighting to audio, digital works come with their own unique challenges. Here are some of the top tips for displaying digital art.
Digital Art is about the User Experience
You are not simply mounting a piece of art on your wall when you choose to display digital works; you are creating an experience for yourself and others who participate in the work. Culture is moving more towards a person-centered focus, where the encounter (and resulting feelings) BECOMES the event. With the booming video art genre, collectors are no longer limited to simply displaying traditional works digitally or still digital works in a standard-looking frame. The following choices provide some variety to allow digital collectors the opportunity to showcase the diversity of artworks in their collection:
High Resolution Projectors
Offers collectors a chance to move art from space to space, combined with the option to change out the works. This is the best option for galleries and office spaces but works perfectly in homes where one may want to display large and odd-sized works as well as move artwork from one room to another. They come in with variations in options, including lumens (light output), display resolution, throw distance (how far from the wall to place it, and connectivity (how will the output be presented).
4k video displays bring the utmost quality to your walls. There are many companies selling products like this, also known as a digital media frame, which allows users to use a memory card for storage of the works in a collection they wish to display. This tool opens the art collectors’ catalogue of works, both traditionally- and digitally-created (and personal photos if one wishes), to display in homes and offices.
Devices combined with Curating Fees (monthly fee but gives access to a variety of works) are a “step up” from the digital media frame. Along with all the advantages of an HD digital canvas, enthusiasts can combine works they have been collecting for years, as well as having access to works found only in museums or curated by professionals. Like subscribing to XM radio, art collectors can subscribe to monthly art “playlists” as well as utilizing their own collections. Frame TV screens are offered for sale through MoMA, pre-loaded with over 100 digital art pieces.
Comprehensive Display and Organization System
The Niio system is one example of some of the comprehensive systems available which combine displaying technology along with distributing and monetizing offerings. Perfectly suited for collectors, gallerists, and curators alike, this was designed for multiple players in the digital art market.
When one considers the digital picture frame of 10 years ago, it’s safe to say: “We’ve come a long way, baby”. However, even though many of these platforms tout the most up-to-date technology, only time will tell if they represent the most effective way to display digital art.