Creative X awards
On the occasion of the 9th edition of the Creative X awards, a contemporary art collection has been set up to celebrate from “Art” the will to create. The collection incorporates multidisciplinary artworks by Mexican artists, including ready-mades, installations, sculpture, video & photography. Through the exhibition, the viewer is invited to delve into a visual language that continues to command culture and relate with tangible objects that speak for “creation”.
Each of the pieces dialogue with main tracks Strategy, Creativity, Good and Digital Integration. To begin, words written with black laquer over a Globe convey a strong message. The first one, visually presents an irony: a small piece of only 22 cm impacts the viewer with a huge question: and after ?
MODELO EXPO: CREATIVE X AWARDS
Welcome to the ninth edition of the global “abinbev creative x awards”. The program, created to identify, celebrate and scale the best creativity across our business globally, received 198 submissions from 29 countries across 55 brands in 2023. This exhibition is a tribute to the work and an opportunity to further encourage our creative ambition: to continue to lead the world in creative effectiveness.
Showcased in the gallery is work related to the 4 main tracks of creative x: strategy, creativity, good and digital integration. A total of 55 shortlisted pieces of work across 14 categories are on display. But that’s not all…