The Asia Hotel Art Fair is a new concept of art fair, designed to be exhibited in a hotel room, away from a common gallery or White Cube exhibition space. Exhibits using beds, windows, and bathtubs in bathrooms in the most luxurious hotel rooms at home and abroad are very unusual. This new concept exhibition allows viewers to enjoy a variety of works of art in an atmosphere similar to their own.
With the success of AHAF 2017, the committee has established a cooperative partnership with Grand InterContinental Seoul Parnas in two consecutive years. This year, AHAF SEOUL 2018 will further extend its exhibition space to “Parnas Mall” and “Parnas Tower”, which will let the viewers experience the more diversified spaces for exhibition. The panoramic format of display at AHAF SEOUL 2018 is unique to the hotel setting, thereby distinguishing itself from the existing white cube exhibitions.
AHAF SEOUL 2018 will present dynamic and excellent special exhibitions. The works including ceramics, paintings, and photographs by Korean representative artists with the theme of which will be shown in the 2nd floor banquet hall of Grand InterContinental Seoul Parnas. The Chinese and Japanese Tea Ceremony (Dado) will also take part, which will make the event more vibrant. AHAF SEOUL 2018 will further present numerous special exhibitions with exciting themes, and a number of programs including mini music concerts, book concerts, and artist talks that will provide both the viewers and exhibition participants with a mesmerizing experience.