forbes.com.mx/Photo David Datuna Insta.
By Abel Cervantes
It is not the banana: it is the idea. It is not the banana: it is the money it produces, the attention it causes. The images it generates in social networks and media, New York Times included. It is not the banana: it is the rumor, the criticisms, the laughs, the conversations, the intelligent interpretations, the teasing: “Did you know that some naive ones paid 120 thousand dollars for a banana? Did you know?” “Did you know that the world of contemporary art is gone crazy by an Italian artist who stick a banana on a wall with a gray tape and put a huge price on it? Did you know?” “What does that Instagram filter mean with a banana in your face?”